Why you will fall behind without a crowdtesting strategy

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Why you will fall behind without a crowdtesting strategy

By Bala Kalimuthu, National Manager Digital Solutions at Revolution IT

It’s no secret that if you are launching a digital product and find yourself short on time, it is simply not viable to rely on traditional testing methods. That is, unless you feel comfortable launching a product that is plagued by more bugs than Starship Troopers, in which case you are almost guaranteed to crash and burn in a similar fashion to Carmen’s ship.

You may be thinking “fair point, but I don’t have any other options, do I?” However, according to Gartner, there is an alternative that is predicted to rise in prominence over the next few years:

“By 2018, crowdsourcing will constitute 20% of all enterprise application development sourcing initiatives.”

If you have jumped back in time and are reading this as you contemplate a voyage on a seemingly “unsinkable” ship that we won’t bother naming, ignore the following advice. For all others, now is the time to get on board.

Gartner has said that crowdtesting should be at least considered by sourcing managers for the testing of mobile-based, web-based and cloud app development—especially when applications are focused on employees or consumers and when innovation, agility and a short time to market are essential requirements.

If you are an IT director, CTO, CIO, program or project manager, head of digital marketing or CMO, you need to ask yourself a question:

Can your organisation afford to be in the 80% that fall behind by failing to implement a crowdtesting strategy?

From app development to comprehensive enterprise solutions, the ultimate goal is the same. Organisations of any kind want to provide faultless experiences that protect their investments, brand and customers; crowdsourced testing can help develop digital roadmaps at a faster pace due to the instant capability to recognise the shortcomings of your digital programs. This all results in delivering an outcome within a shorter time frame.

There are a handful of key points to consider in regard to crowdsourced testing:

Stay on your toes: If test plans change, ensure you are able to scale with ease and speed. Begin crowdtesting as soon as it is suitable.

Test in the real world: Analyse real networks, real devices and real people with a focus on your target market and demographic.

Be confident in your budget: Plan ahead with fixed-price crowdtesting rates, remain flexible with a pay-as-you-go agreement or test it out by asking for a proof of concept (PoC).

The following feedback was provided directly by three of our clients, each of whom represents a very successful company that has taken advantage of the crowdtesting revolution.


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