“By 2018, crowdsourcing will constitute 20% of all enterprise application development sourcing initiatives.” - Gartner

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“By 2018, crowdsourcing will constitute 20% of all enterprise application development sourcing initiatives.” – Gartner

By Bala Kalimuthu, National Manager Digital Solutions at Revolution IT

It’s really no secret that if you have a short amount of time prior to a digital product’s launch, traditional testing is simply not viable. Unless, of course, you want to launch something that’s fraught with more bugs than the Starship Troopers movie, in which case there’s a decent chance you’ll crash and burn (just like Carmen’s ship towards the end of said movie).

You’re now sitting back and thinking ‘Geez, he might be onto something here. But what other options are there?’ Well, according to Gartner, there’s an alternative that’s going to become much more prominent within the next few years; “By 2018, crowdsourcing will constitute 20% of all enterprise application development sourcing initiatives.”

 If you’ve travelled back in time and are reading this while considering a journey on an apparently ‘unsinkable’ ship that I won’t bother naming, don’t listen to the following advice. For everybody else, it’s time to get on board.

Last year Gartner stated: “Sourcing managers should at least consider crowdtesting for cloud, web-based and mobile-based application development and testing needs, where agility, innovation and a short time to market are leading requirements and applications are consumer- or employee-focused.”

If you are a CIO, CTO, IT Director, Program or Project Manager, CMO or Head of Digital Marketing, the question you need to ask yourself is, ‘Can your organisation afford to be the 80% left lying in the dust by not incorporating crowdtesting into your strategy?’

Whether developing a single app or transforming an entire enterprise application, the end result is the same. Organisations want to create flawless experiences that protect their investment, customers and brand. Crowdsourced testing helps to deliver digital roadmaps quicker, given the instant capability to identify gaps in your digital programs which in turn supports a faster outcome delivery.

A few key pointers regarding Crowdsourced Testing for you to consider:

Stay agile: Scale quickly and easily when test plans change. Start crowdtesting as soon as it suits you.

Test what’s real: Analyse real devices on real networks with real users. Target your testing’s market and demographics.

Budget with confidence: Plan effectively using fixed-priced crowdtesting rates, stay flexible using a pay-as-you-go model or request a proof of concept (PoC) to test it out.

The following feedback comes directly from three clients representing very well-known companies who have had huge successes as early adopters of crowdtesting:


  • “The crowdtesting cycle represented excellent value for money…” – Catherine  Bennett, QA Lead, Simplot
  • “Crowdtesting was very well received and everyone involved found it to be very valuable.”  Michael Glynn, Test Practice Lead, AMP
  • “…your portal is great. Videos, screenshots, reproduction steps – all of a high standard.” – Tom Jowett, Digital Lead, William Hill



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